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Reitin yrityksille ja medialle tarkoitettu South by Cycle -materiaalipankki sisältää viestintä – ja markkinointimateriaalin lisäksi tietoa reitistöstä sekä hyödyllisiä linkkejä


The South by Cycle route has been developed in the South Coast Bikepacking Trail project, which is part of the funding for development projects to promote the recovery of the tourism industry.​


The project was applied for by the City of Raseborg and actively involved Ville Vuorelma (City of Raseborg), Sari Myllynen (City of Porvoo), Matti Hirvonen (Cycling Network) and Taneli Roininen (Cycling Center & Network). The project manager of the project was Kristiina Vaano (Cycling Tourism Center & Network of Cycling Municipalities) ._ cc781905-5cde-3194-bb3b-136bad5cf58d_

In addition to the above, the project partners and financiers were the City of Hanko, the City of Lohja, the Municipality of Siuntio, the Municipality of Inkoo, the Municipality of Kirkkonummi, the City of Espoo, the City of Helsinki, the City of Vantaa, the Municipality of Loviisa and the City of Kouvola. In addition, Metsähallitus was involved in the project.

The project was implemented: 11/2020 - 2 / 2022. 

More information:



Instagram: @southbycycle

The official video of the route

Company webinar 13.10.2021
Route publishing seminar 8.12.2021

Press and route photos

Photographer: Poppis Suomela

Branding Manual 


Table of contents and instructions for use

  • Story and elevator talk

  • Logos and their use

  • Route colors and fonts

  • Illustrations and layout of the route - including possible signs

  • Basic promises of communication and message tips

  • Marketing communications:

    • target groups

    • marketing channels

    • tools and hashtags

    • annual marketing plans 2022 - 2025

South by Cycle logos and illustrations

When ordering photos of the route and printed prints of the logos, always contact your local tourism contact person.


Route companies - company stickers

You can pick up a route sticker for businesses from the municipal tourism liaison officers to find out the location of your business along the route. 

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