Welcome Cyclist -program

What is the Welcome Cyclist label?

The Welcome Cyclist label is designed to make life easier for cyclists when they are looking for suitable services — places and providers where cyclists know they are always welcome, and which offer slightly better services for those adventuring by bike. Businesses can join the Welcome Cyclist program by offering cyclist-friendly services that make cycling journeys smooth and effortless.

The annual fee for the Welcome Cyclist program is €45 + VAT. The label is available to accommodation providers, restaurants and cafés, bike rental companies, visitor attractions, and transport services.

The annual fee includes:

• Visibility on the Bikeland map and website
• The right to use the Welcome Cyclist label in the company’s communications
• Visibility in Visit Finland’s Bicycle friendly category
• A sticker package (window sticker and weatherproof outdoor sticker)
• An annual feedback survey & “Get Your Cyclist-Friendly Services Summer Ready” webinar

We warmly welcome your business to join the Welcome Cyclist network!

How can I get the Welcome Cyclist label for my business?

To receive the Welcome Cyclist label, your business must meet the criteria for cyclist-friendly services. The Finnish Centre for Cycling Tourism has defined specific Welcome Cyclist criteria for each service category.

Choose the services your business offers from the list below and review the Welcome Cyclist criteria for those service categories.

Make any necessary small additions or changes to your services.

Once your service meets the Welcome Cyclist criteria, fill out the application form via the button below and pay the annual fee of €45 + VAT for the Welcome Cyclist label.

Enter your business information into Visit Finland’s DataHub and add the Welcome Cyclist label to the products that meet the cyclist-friendly service criteria.

The Finnish Centre for Cycling Tourism reserves the right to remove the Welcome Cyclist label from product cards in Visit Finland’s DataHub if the product or service does not meet the required criteria.